easyLand: How easyJet Conquered Europe
Business & Finance, Industries & Professions, Hospitality, Tourism & Travel, Business Reference, Corporate History
| Author: | Tony Anderson | ISBN: | 9781781484241 |
| Publisher: | Grosvenor House Publishing | Publication: | October 29, 2014 |
| Imprint: | Grosvenor House Publishing | Language: | English |
| Author: | Tony Anderson |
| ISBN: | 9781781484241 |
| Publisher: | Grosvenor House Publishing |
| Publication: | October 29, 2014 |
| Imprint: | Grosvenor House Publishing |
| Language: | English |
Today -twenty years after the son of a shipping tycoon took on British Airways with two rented planes -Stelios's airline is a multi-billion pound company and a household name. This is the inside story of the spectacular rise of easyJet. Did the airline really buy its uniforms from a Benetton store? What was secretly stashed in the toilets at easyLand? Why was Aberdeen airport littered with half-bottles of cheap whisky? The answers to these questions and more are contained in this blow-by-blow account of how an orange start-up began its journey to becoming one of the world's most successful airlines.
Today -twenty years after the son of a shipping tycoon took on British Airways with two rented planes -Stelios's airline is a multi-billion pound company and a household name. This is the inside story of the spectacular rise of easyJet. Did the airline really buy its uniforms from a Benetton store? What was secretly stashed in the toilets at easyLand? Why was Aberdeen airport littered with half-bottles of cheap whisky? The answers to these questions and more are contained in this blow-by-blow account of how an orange start-up began its journey to becoming one of the world's most successful airlines.
