Why People (Don’t) Buy

The Go and Stop Signals

Business & Finance, Management & Leadership, Planning & Forecasting, Marketing & Sales
Cover of the book Why People (Don’t) Buy by Amitav Chakravarti, Manoj Thomas, Palgrave Macmillan UK
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Amitav Chakravarti, Manoj Thomas ISBN: 9781137466693
Publisher: Palgrave Macmillan UK Publication: May 15, 2015
Imprint: Palgrave Macmillan Language: English
Author: Amitav Chakravarti, Manoj Thomas
ISBN: 9781137466693
Publisher: Palgrave Macmillan UK
Publication: May 15, 2015
Imprint: Palgrave Macmillan
Language: English
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Full of practical diagrams and maps, as well as international case studies, this book offers a unique and extensively-tested 'GO-STOP Signal Framework', which allows managers to better understand why consumers are not buying their products and what can be done to put this right.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Full of practical diagrams and maps, as well as international case studies, this book offers a unique and extensively-tested 'GO-STOP Signal Framework', which allows managers to better understand why consumers are not buying their products and what can be done to put this right.

More books from Palgrave Macmillan UK

Cover of the book State and Politics in Religious Peacebuilding by Amitav Chakravarti, Manoj Thomas
Cover of the book The Global Corporate Brand Book by Amitav Chakravarti, Manoj Thomas
Cover of the book Modernist Eroticisms by Amitav Chakravarti, Manoj Thomas
Cover of the book Luxury Brands in China and India by Amitav Chakravarti, Manoj Thomas
Cover of the book Modernism and Charisma by Amitav Chakravarti, Manoj Thomas
Cover of the book Cameron’s Conservatives and the Internet by Amitav Chakravarti, Manoj Thomas
Cover of the book Crisis and Sustainability by Amitav Chakravarti, Manoj Thomas
Cover of the book Cultures of Wellbeing by Amitav Chakravarti, Manoj Thomas
Cover of the book Postmodern Metanarratives by Amitav Chakravarti, Manoj Thomas
Cover of the book The Individual Disengagement of Avengers, Nationalists, and Jihadists by Amitav Chakravarti, Manoj Thomas
Cover of the book The Musicality of Narrative Film by Amitav Chakravarti, Manoj Thomas
Cover of the book East Asian Men by Amitav Chakravarti, Manoj Thomas
Cover of the book Wine Economics by Amitav Chakravarti, Manoj Thomas
Cover of the book Towards A Pre-Modern Psychiatry by Amitav Chakravarti, Manoj Thomas
Cover of the book Reunification in West German Party Politics From Westbindung to Ostpolitik by Amitav Chakravarti, Manoj Thomas
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy