| Author: | Luke Williams | ISBN: | 9780132694971 |
| Publisher: | Pearson Education | Publication: | December 15, 2010 |
| Imprint: | FT Press | Language: | English |
| Author: | Luke Williams |
| ISBN: | 9780132694971 |
| Publisher: | Pearson Education |
| Publication: | December 15, 2010 |
| Imprint: | FT Press |
| Language: | English |
This Element is an excerpt from Disrupt: Think the Unthinkable to Spark Transformation in Your Business (9780137025145) by Luke Williams. Available in print and digital formats.
Why incremental change is a recipe for disaster–and what your business must do instead.
Successful companies often embrace incremental change because it supports their current business model. Big mistake. When a business makes only incremental changes, they’re on a path that gets narrower and narrower. Eventually, they reach the end–and by then, their customers have forsaken them for a new offering that nobody saw coming.
This Element is an excerpt from Disrupt: Think the Unthinkable to Spark Transformation in Your Business (9780137025145) by Luke Williams. Available in print and digital formats.
Why incremental change is a recipe for disaster–and what your business must do instead.
Successful companies often embrace incremental change because it supports their current business model. Big mistake. When a business makes only incremental changes, they’re on a path that gets narrower and narrower. Eventually, they reach the end–and by then, their customers have forsaken them for a new offering that nobody saw coming.
