Viewer Discretion Advised

Taking Control of Mass Media Influences

Nonfiction, Religion & Spirituality, Philosophy, Ethics & Moral Philosophy
Cover of the book Viewer Discretion Advised by Jeffrey McCall, Rowman & Littlefield Publishers
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Author: Jeffrey McCall ISBN: 9781461646679
Publisher: Rowman & Littlefield Publishers Publication: April 27, 2007
Imprint: Rowman & Littlefield Publishers Language: English
Author: Jeffrey McCall
ISBN: 9781461646679
Publisher: Rowman & Littlefield Publishers
Publication: April 27, 2007
Imprint: Rowman & Littlefield Publishers
Language: English

Viewer Discretion Advised shows where our media has gone wrong and what we can do about it. Established media critic Jeffrey McCall illustrates the problems with much of contemporary media content, why it is this way, and how consumers can actively shape the media. He sets out to increase our understanding of how different media work and how media content affects us daily, addressing a number of key media issues. McCall explains how the news agenda is shaped and why it fails to effectively inform the citizenry; how the First Amendment does and doesn't work; and how to manage children's media use. He further highlights the overwhelming influence of big media corporations in dictating cultural standards and the government's role in regulating the media. The final chapter is a helpful guide on how readers can actively challenge media companies. Stop complaining about media content—change it!

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Viewer Discretion Advised shows where our media has gone wrong and what we can do about it. Established media critic Jeffrey McCall illustrates the problems with much of contemporary media content, why it is this way, and how consumers can actively shape the media. He sets out to increase our understanding of how different media work and how media content affects us daily, addressing a number of key media issues. McCall explains how the news agenda is shaped and why it fails to effectively inform the citizenry; how the First Amendment does and doesn't work; and how to manage children's media use. He further highlights the overwhelming influence of big media corporations in dictating cultural standards and the government's role in regulating the media. The final chapter is a helpful guide on how readers can actively challenge media companies. Stop complaining about media content—change it!

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