Tussle between Maintaining Customer Satisfaction and Supply Chain Constraints
IGNYS Automotive
Nonfiction, Science & Nature, Technology, Operations Research, Business & Finance, Management & Leadership, Production & Operations Management
| Author: | Chuck Munson | ISBN: | 9780133758627 |
| Publisher: | Pearson Education | Publication: | September 11, 2013 |
| Imprint: | FT Press | Language: | English |
| Author: | Chuck Munson |
| ISBN: | 9780133758627 |
| Publisher: | Pearson Education |
| Publication: | September 11, 2013 |
| Imprint: | FT Press |
| Language: | English |
This new case study focuses on turning around deteriorating customer satisfaction associated with inefficiencies in the spare parts operation of a $10 billion Indian automotive company. It reviews current processes for both urgent and standard orders; addresses participants including vendors, local "Carry Forward Agents," dealers, customers, and the company's sourcing divisions; and addresses both material and information flows. Focusing on realistic issues throughout, this case study offers exceptional value to both students and practitioners. Authors: Satish Kumar and Dileep More, both from the Indian Institute of Management.
This new case study focuses on turning around deteriorating customer satisfaction associated with inefficiencies in the spare parts operation of a $10 billion Indian automotive company. It reviews current processes for both urgent and standard orders; addresses participants including vendors, local "Carry Forward Agents," dealers, customers, and the company's sourcing divisions; and addresses both material and information flows. Focusing on realistic issues throughout, this case study offers exceptional value to both students and practitioners. Authors: Satish Kumar and Dileep More, both from the Indian Institute of Management.
