Trust and Technology in B2B E-Commerce
Practices and Strategies for Assurance
Business & Finance, Marketing & Sales, Commerce, Nonfiction, Computers, Internet, Electronic Commerce
| Author: | Muneesh Kumar, Mamta Sareen | ISBN: | 9781466605275 |
| Publisher: | IGI Global | Publication: | November 30, 2011 |
| Imprint: | Business Science Reference | Language: | English |
| Author: | Muneesh Kumar, Mamta Sareen |
| ISBN: | 9781466605275 |
| Publisher: | IGI Global |
| Publication: | November 30, 2011 |
| Imprint: | Business Science Reference |
| Language: | English |
As the use of technology has considerably increased in B2B e-commerce, it becomes imperative to address the issues of trust that emerge in the context of technology. Trust and Technology in B2B E-Commerce: Practices and Strategies for Assurance focuses on various trust issues that emerge from deployment of various e-commerce technologies in interorganizational relationships. Some of these issues relate to security, privacy, authentication, non-repudiation, quality of Web interface, system performance, infrastructure, and environmental factors. This book contributes to the ongoing process of developing a framework for understanding the process of building trust in B2B e-commerce.
As the use of technology has considerably increased in B2B e-commerce, it becomes imperative to address the issues of trust that emerge in the context of technology. Trust and Technology in B2B E-Commerce: Practices and Strategies for Assurance focuses on various trust issues that emerge from deployment of various e-commerce technologies in interorganizational relationships. Some of these issues relate to security, privacy, authentication, non-repudiation, quality of Web interface, system performance, infrastructure, and environmental factors. This book contributes to the ongoing process of developing a framework for understanding the process of building trust in B2B e-commerce.
