The Photographer's MBA

Everything You Need to Know for Your Photography Business

Nonfiction, Art & Architecture, Photography, Equipment & Techniques, Reference, Techniques

• Author: Sal Cincotta
• ISBN: 9780133132700
• Publisher: Pearson Education
• Publication: November 20, 2012
• Imprint: Peachpit Press
• Language: English

If you have finally taken the leap with your photography and gone into business–or if you are considering it–The Photographer’s MBA will prove a helpful guide in navigating the often confusing and occasionally frustrating territories of business, marketing, pricing, and contracts. Photographer Sal Cincotta, who runs a highly successful portrait, senior, and wedding photography business, deftly leads you through “the other 90%” of the job of a photographer. In this book, you will:

• Consider what kind of business entity is best suited for you, such as a sole proprietorship, S-Corp, or LLC
• Learn about the critical importance of both business plans and marketing plans, and how they will help you reach your short-term and long-term goals
• Understand branding’s elements and how to define your own brand so that you stand out from the crowd
• Assess your social media strategy to optimize your presence online, and learn about search engine optimization (SEO) to increase your findability
• Tackle costs, pricing, and contracts (including copyright and model releases)
  

At the end of each chapter, Sal offers a Next Steps section, containing exercises that challenge you to actively implement the overall lessons in the book. By helping you create a solid plan, a strategy you can implement, and a vision for your business, The Photographer’s MBA gets you well on your way to creating and sustaining a photography business that will grow and succeed for years to come.