The People's Car
a global history of the Volkswagen Beetle
Nonfiction, History, Germany, Business & Finance, Industries & Professions, Industries, Modern, 20th Century
| Author: | Bernhard Rieger | ISBN: | 9780674075757 |
| Publisher: | Harvard University Press | Publication: | April 9, 2013 |
| Imprint: | Harvard University Press | Language: | English |
| Author: | Bernhard Rieger |
| ISBN: | 9780674075757 |
| Publisher: | Harvard University Press |
| Publication: | April 9, 2013 |
| Imprint: | Harvard University Press |
| Language: | English |
Bernhard Rieger reveals how a car commissioned by Hitler and designed by Ferdinand Porsche became a global commodity on a par with Coca-Cola. The Beetle's success hinged on its uncanny ability to capture the imaginations of executives, engineers, advertisers, car collectors, suburbanites, hippies, and everyday drivers aross nations and cultures.
Bernhard Rieger reveals how a car commissioned by Hitler and designed by Ferdinand Porsche became a global commodity on a par with Coca-Cola. The Beetle's success hinged on its uncanny ability to capture the imaginations of executives, engineers, advertisers, car collectors, suburbanites, hippies, and everyday drivers aross nations and cultures.
