The Hollywood Brand
Movies and American Modernity
Nonfiction, Social & Cultural Studies, Social Science, Cultural Studies, Popular Culture, Sociology
| Author: | Peter M. Catapano | ISBN: | 9781351183246 |
| Publisher: | Taylor and Francis | Publication: | January 31, 2018 |
| Imprint: | Routledge | Language: | English |
| Author: | Peter M. Catapano |
| ISBN: | 9781351183246 |
| Publisher: | Taylor and Francis |
| Publication: | January 31, 2018 |
| Imprint: | Routledge |
| Language: | English |
The Hollywood Brand traces the development of the moving picture from its humble roots as an object of mass amusement to its transformation into an art form worthy of exhibition in museums and academic study in leading universities. This book provides historical context to the ideas that coalesce to create the iconic Hollywood brand that comes to define American identity.
The Hollywood Brand traces the development of the moving picture from its humble roots as an object of mass amusement to its transformation into an art form worthy of exhibition in museums and academic study in leading universities. This book provides historical context to the ideas that coalesce to create the iconic Hollywood brand that comes to define American identity.
