The Dynamics of Advertising
Business & Finance, Marketing & Sales, Advertising & Promotion, Nonfiction, Social & Cultural Studies, Social Science, Sociology
| Author: | Jackie Botterill, Iain MacRury, Barry Richards | ISBN: | 9781134434930 |
| Publisher: | Taylor and Francis | Publication: | December 19, 2013 |
| Imprint: | Routledge | Language: | English |
| Author: | Jackie Botterill, Iain MacRury, Barry Richards |
| ISBN: | 9781134434930 |
| Publisher: | Taylor and Francis |
| Publication: | December 19, 2013 |
| Imprint: | Routledge |
| Language: | English |
The authors suggest that advertisments, while important in our daily emotional self-management, are far more closely linked to the pragmatics of everyday life than their symbolic richness might suggest. Recent trends in advertisment content point to an important shift in our relationship to goods that reflects an increasing preoccupation with risk management.
The authors suggest that advertisments, while important in our daily emotional self-management, are far more closely linked to the pragmatics of everyday life than their symbolic richness might suggest. Recent trends in advertisment content point to an important shift in our relationship to goods that reflects an increasing preoccupation with risk management.
