The African Origins of Rhetoric
Nonfiction, History, Africa, Social & Cultural Studies, Social Science, Anthropology, Sociology
| Author: | Cecil Blake | ISBN: | 9781135840570 |
| Publisher: | Taylor and Francis | Publication: | July 1, 2010 |
| Imprint: | Routledge | Language: | English |
| Author: | Cecil Blake |
| ISBN: | 9781135840570 |
| Publisher: | Taylor and Francis |
| Publication: | July 1, 2010 |
| Imprint: | Routledge |
| Language: | English |
Through a critical analysis of ancient African texts that predate Greco-Roman treatises Cecil Blake revisits the roots of rhetorical theory and challenges what is often advanced as the "darkness metaphor" -- the rhetorical construction of Africa and Africans. Blake offers a thorough examination of Ptah-hotep and core African ethical principles (Maat) and engages rhetorical scholarship within the wider discourse of African development. In so doing, he establishes a direct relationship between rhetoric and development studies in non-western societies and highlights the prospect for applying such principles to ameliorating the development malaise of the continent.
Through a critical analysis of ancient African texts that predate Greco-Roman treatises Cecil Blake revisits the roots of rhetorical theory and challenges what is often advanced as the "darkness metaphor" -- the rhetorical construction of Africa and Africans. Blake offers a thorough examination of Ptah-hotep and core African ethical principles (Maat) and engages rhetorical scholarship within the wider discourse of African development. In so doing, he establishes a direct relationship between rhetoric and development studies in non-western societies and highlights the prospect for applying such principles to ameliorating the development malaise of the continent.
