Taking Down Goliath

Digital Marketing Strategies for Beating Competitors With 100 Times Your Spending Power

Business & Finance, Management & Leadership, Management, Marketing & Sales
Cover of the book Taking Down Goliath by Kevin Ryan, Rob "Spider" Graham, Palgrave Macmillan US
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Author: Kevin Ryan, Rob "Spider" Graham ISBN: 9781137444219
Publisher: Palgrave Macmillan US Publication: December 9, 2014
Imprint: Palgrave Macmillan Language: English
Author: Kevin Ryan, Rob "Spider" Graham
ISBN: 9781137444219
Publisher: Palgrave Macmillan US
Publication: December 9, 2014
Imprint: Palgrave Macmillan
Language: English
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Advances in software, auction-based media, analytics, and big data have made it possible for the average marketer to compete with marketers with 100 times the spending power. Taking Down Goliath profiles the ways in which digital marketing can level the playing field, if you know how to use it.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Advances in software, auction-based media, analytics, and big data have made it possible for the average marketer to compete with marketers with 100 times the spending power. Taking Down Goliath profiles the ways in which digital marketing can level the playing field, if you know how to use it.

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