Systems Thinking and Process Dynamics for Marketing Systems
Technologies and Applications for Decision Management
Nonfiction, Computers, Internet, Electronic Commerce, Business & Finance, Marketing & Sales
| Author: | Dr. Rajagopal | ISBN: | 9781466622449 |
| Publisher: | IGI Global | Publication: | April 30, 2012 |
| Imprint: | Business Science Reference | Language: | English |
| Author: | Dr. Rajagopal |
| ISBN: | 9781466622449 |
| Publisher: | IGI Global |
| Publication: | April 30, 2012 |
| Imprint: | Business Science Reference |
| Language: | English |
Increased competition in the global marketplace has created enormous pressure on system implementation, particularly in the field of marketing. Systems Thinking and Process Dynamics for Marketing Systems: Technologies and Applications for Decision Management describes a holistic approach to monitoring, evaluating, and applying appropriate marketing strategies, and understanding the competition and its future implication on the business of a company. As complexities multiply, the scientific concept of systems thinking and analyzing process dynamics explained in this publication allows marketing firms succeed. The critical issues facing firms today are presented in a thoroughly modern context, laying the foundation for a bright future.
Increased competition in the global marketplace has created enormous pressure on system implementation, particularly in the field of marketing. Systems Thinking and Process Dynamics for Marketing Systems: Technologies and Applications for Decision Management describes a holistic approach to monitoring, evaluating, and applying appropriate marketing strategies, and understanding the competition and its future implication on the business of a company. As complexities multiply, the scientific concept of systems thinking and analyzing process dynamics explained in this publication allows marketing firms succeed. The critical issues facing firms today are presented in a thoroughly modern context, laying the foundation for a bright future.
