Street Smarts
An All-Purpose Tool Kit for Entrepreneurs
Business & Finance, Entrepreneurship & Small Business, New Business Enterprises, Career Planning & Job Hunting, Entrepreneurship
| Author: | Norm Brodsky, Bo Burlingham | ISBN: | 9781101195765 |
| Publisher: | Penguin Publishing Group | Publication: | February 23, 2010 |
| Imprint: | Portfolio | Language: | English |
| Author: | Norm Brodsky, Bo Burlingham |
| ISBN: | 9781101195765 |
| Publisher: | Penguin Publishing Group |
| Publication: | February 23, 2010 |
| Imprint: | Portfolio |
| Language: | English |
"One is tempted to say 'the only book you'll need on starting a business.' Brilliant! Genius! Choose your superlative-it'll fit."-Tom Peters
People starting out in business tend to seek step-by-step formulas or rules, but in reality there are no magic bullets. Rather, says veteran company-builder Norm Brodsky, there's a mentality that helps street- smart entrepreneurs solve problems and pursue opportunities as they arise.
Brodsky shares his hard-earned wisdom every month in Inc. magazine, in the hugely popular "Street Smarts" column he cowrites with Bo Burlingham. Now they've adapted their best advice into a comprehensive guide for anyone running a small business.
"One is tempted to say 'the only book you'll need on starting a business.' Brilliant! Genius! Choose your superlative-it'll fit."-Tom Peters
People starting out in business tend to seek step-by-step formulas or rules, but in reality there are no magic bullets. Rather, says veteran company-builder Norm Brodsky, there's a mentality that helps street- smart entrepreneurs solve problems and pursue opportunities as they arise.
Brodsky shares his hard-earned wisdom every month in Inc. magazine, in the hugely popular "Street Smarts" column he cowrites with Bo Burlingham. Now they've adapted their best advice into a comprehensive guide for anyone running a small business.
