Sherman's Supply Chain Challenge
Stopping the Retailer from Overcharging for Soda
Nonfiction, Science & Nature, Technology, Operations Research, Business & Finance, Management & Leadership, Production & Operations Management
| Author: | Chuck Munson | ISBN: | 9780133758122 |
| Publisher: | Pearson Education | Publication: | September 11, 2013 |
| Imprint: | FT Press | Language: | English |
| Author: | Chuck Munson |
| ISBN: | 9780133758122 |
| Publisher: | Pearson Education |
| Publication: | September 11, 2013 |
| Imprint: | FT Press |
| Language: | English |
This new case study challenges students to identify the optimal pricing strategy to maximize profitability for both a soda manufacturer and its exclusive distributor: a price strategy that will resolve excess capacity and inventory problems caused by higher-than-necessary retail prices. Crystallizing realistic pricing challenges faced by companies in many industries and markets, this case study offers exceptional value to both students and practitioners. Author: Chuck Munson, Washington State University.
This new case study challenges students to identify the optimal pricing strategy to maximize profitability for both a soda manufacturer and its exclusive distributor: a price strategy that will resolve excess capacity and inventory problems caused by higher-than-necessary retail prices. Crystallizing realistic pricing challenges faced by companies in many industries and markets, this case study offers exceptional value to both students and practitioners. Author: Chuck Munson, Washington State University.
