Retail Internationalization in China

Expansion of Foreign Retailers

Business & Finance, Economics, International Economics, Marketing & Sales
Cover of the book Retail Internationalization in China by L. Qixun Siebers, Palgrave Macmillan UK
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Author: L. Qixun Siebers ISBN: 9780230313729
Publisher: Palgrave Macmillan UK Publication: July 19, 2011
Imprint: Palgrave Macmillan Language: English
Author: L. Qixun Siebers
ISBN: 9780230313729
Publisher: Palgrave Macmillan UK
Publication: July 19, 2011
Imprint: Palgrave Macmillan
Language: English
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

As potentially the largest retail market, China has attracted a great number of foreign retail operations. Based on case study research, this book provides valuable insights international retailers need for success in China. The newly developed theoretical model helps to extend the body of knowledge on firm internationalization.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

As potentially the largest retail market, China has attracted a great number of foreign retail operations. Based on case study research, this book provides valuable insights international retailers need for success in China. The newly developed theoretical model helps to extend the body of knowledge on firm internationalization.

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