Reinventing You, With a New Preface
Define Your Brand, Imagine Your Future
Business & Finance, Management & Leadership, Motivational, Human Resources & Personnel Management, Career Planning & Job Hunting
| Author: | Dorie Clark | ISBN: | 9781633693890 |
| Publisher: | Harvard Business Review Press | Publication: | September 12, 2017 |
| Imprint: | Harvard Business Review Press | Language: | English |
| Author: | Dorie Clark |
| ISBN: | 9781633693890 |
| Publisher: | Harvard Business Review Press |
| Publication: | September 12, 2017 |
| Imprint: | Harvard Business Review Press |
| Language: | English |
Strategy and communication consultant Dorie Clark, building off her popular Harvard Business Review article, provides a step-by-step guide to assessing, building, and reinventing your personal brand successfully.
- Identify how others currently perceive you
- Determine your unique strengths
- Formulate a vision for your new brand
- Create a powerful narrative to tell your story
- Reintroduce yourself successfully
- Make a powerful first impression with your new brand
- Develop a concrete action plan to get you there
Audience: A broad audience of managers, executives, and intelligent people involved in all kinds of work, who need to (or aspire to) rebrand themselves in pursuit of furthering their careers or finding their next career.
Strategy and communication consultant Dorie Clark, building off her popular Harvard Business Review article, provides a step-by-step guide to assessing, building, and reinventing your personal brand successfully.
- Identify how others currently perceive you
- Determine your unique strengths
- Formulate a vision for your new brand
- Create a powerful narrative to tell your story
- Reintroduce yourself successfully
- Make a powerful first impression with your new brand
- Develop a concrete action plan to get you there
Audience: A broad audience of managers, executives, and intelligent people involved in all kinds of work, who need to (or aspire to) rebrand themselves in pursuit of furthering their careers or finding their next career.
