Public Relations in China

Building and Defending your Brand in the PRC

Business & Finance, Economics, International Economics, Management & Leadership, Management
Cover of the book Public Relations in China by D. Wolf, Palgrave Macmillan UK
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Author: D. Wolf ISBN: 9781137483812
Publisher: Palgrave Macmillan UK Publication: April 29, 2016
Imprint: Palgrave Macmillan Language: English
Author: D. Wolf
ISBN: 9781137483812
Publisher: Palgrave Macmillan UK
Publication: April 29, 2016
Imprint: Palgrave Macmillan
Language: English
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

In this pithy yet compact book, David Wolf, provides business owners and PR practitioners with a roadmap to corporate credibility in China. Laced with thoughtful advice and braced with illustrative cases, Public Relations in China strips out the jargon and offers something rare: a practical handbook for building and defending a brand in China.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

In this pithy yet compact book, David Wolf, provides business owners and PR practitioners with a roadmap to corporate credibility in China. Laced with thoughtful advice and braced with illustrative cases, Public Relations in China strips out the jargon and offers something rare: a practical handbook for building and defending a brand in China.

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