Product Planning Essentials

Nonfiction, Social & Cultural Studies, Political Science, Politics, Regional Planning, Business & Finance
Cover of the book Product Planning Essentials by Kenneth B. Kahn, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Kenneth B. Kahn ISBN: 9781317462071
Publisher: Taylor and Francis Publication: December 18, 2014
Imprint: Routledge Language: English
Author: Kenneth B. Kahn
ISBN: 9781317462071
Publisher: Taylor and Francis
Publication: December 18, 2014
Imprint: Routledge
Language: English
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Concise yet comprehensive, Product Planning Essentials, Second Edition, addresses the complex, interdisciplinary nature of product development and product management. It covers strategic issues that emerge during the product life cycle, including identifying opportunities, idea generation and evaluation, technical development, commercialization, and eventual product dismissal. Instructors, students, and practitioners will appreciate the balanced managerial and how-to orientation.

Changes to the Second Edition

• Addition of two chapters on design and legal considerations.

• Expanded discussion of global considerations to introduce sustainable product development and Base of the Pyramid (BoP) product development.

• Simplified technical discussions of planning techniques for improved comprehension.

• Inclusion of product planning best practices from recent noteworthy cases and studies in the final chapter.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Concise yet comprehensive, Product Planning Essentials, Second Edition, addresses the complex, interdisciplinary nature of product development and product management. It covers strategic issues that emerge during the product life cycle, including identifying opportunities, idea generation and evaluation, technical development, commercialization, and eventual product dismissal. Instructors, students, and practitioners will appreciate the balanced managerial and how-to orientation.

Changes to the Second Edition

• Addition of two chapters on design and legal considerations.

• Expanded discussion of global considerations to introduce sustainable product development and Base of the Pyramid (BoP) product development.

• Simplified technical discussions of planning techniques for improved comprehension.

• Inclusion of product planning best practices from recent noteworthy cases and studies in the final chapter.

More books from Taylor and Francis

Cover of the book Nation, Territory, and Globalization in Pakistan by Kenneth B. Kahn
Cover of the book Protecting Biological Diversity by Kenneth B. Kahn
Cover of the book Spain by Kenneth B. Kahn
Cover of the book Marxism and the Chinese Experience: Issues in Contemporary Chinese Socialism by Kenneth B. Kahn
Cover of the book Beyond Schooling by Kenneth B. Kahn
Cover of the book Theology, Psychology and the Plural Self by Kenneth B. Kahn
Cover of the book Taking Food Public by Kenneth B. Kahn
Cover of the book FDR and Lucy by Kenneth B. Kahn
Cover of the book The Iron Age in Lowland Britain by Kenneth B. Kahn
Cover of the book The Break-up of Yugoslavia and International Law by Kenneth B. Kahn
Cover of the book The Cognitive Development of Reading and Reading Comprehension by Kenneth B. Kahn
Cover of the book Somebody Else’s Problem by Kenneth B. Kahn
Cover of the book Developing Wind Power Projects by Kenneth B. Kahn
Cover of the book Japan's Economic Power and Security by Kenneth B. Kahn
Cover of the book Understanding Human Ecology by Kenneth B. Kahn
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy