| Author: | Homework Help Classof1 | ISBN: | 1230000137301 |
| Publisher: | Classof1 | Publication: | May 30, 2013 |
| Imprint: | Language: | English |
| Author: | Homework Help Classof1 |
| ISBN: | 1230000137301 |
| Publisher: | Classof1 |
| Publication: | May 30, 2013 |
| Imprint: | |
| Language: | English |
Trout and Ries suggest six questions that will help develop a company’s positioning strategy. Using those six questions as guidelines, walk through an example using McDonald’s and their attempt to become a healthier food choice (i.e., offering kids apples instead of fries, fresh salads, etc.). Be sure to weigh on obstacles the chain will have to overcome if they want to hold that position.
Trout and Ries suggest six questions that will help develop a company’s positioning strategy. Using those six questions as guidelines, walk through an example using McDonald’s and their attempt to become a healthier food choice (i.e., offering kids apples instead of fries, fresh salads, etc.). Be sure to weigh on obstacles the chain will have to overcome if they want to hold that position.
