Molson Coors to launch 'clear beer for women'

Campaign Planning and Development Individual Assignment

Business & Finance, Marketing & Sales
Cover of the book Molson Coors to launch 'clear beer for women' by Sascha Kurth, GRIN Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Sascha Kurth ISBN: 9783640813032
Publisher: GRIN Publishing Publication: January 28, 2011
Imprint: GRIN Publishing Language: English
Author: Sascha Kurth
ISBN: 9783640813032
Publisher: GRIN Publishing
Publication: January 28, 2011
Imprint: GRIN Publishing
Language: English

Seminar paper from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, University of Hull, course: Campaign Planning and Development, language: English, abstract: This assignment develops a research methodology for a campaign to launch the new product 'clear beer for women' for Molson Coors. Women drink just 13% of the beer consumption in the UK, according Brandrepublic (2010). The assignment develops a guideline that explains which kind of research is when to be done to find the best way to launch the product in the market and increase the share of beer drinking women. To structure the research, we will use the SOSTAC-Model by Smith (2008).

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Seminar paper from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, University of Hull, course: Campaign Planning and Development, language: English, abstract: This assignment develops a research methodology for a campaign to launch the new product 'clear beer for women' for Molson Coors. Women drink just 13% of the beer consumption in the UK, according Brandrepublic (2010). The assignment develops a guideline that explains which kind of research is when to be done to find the best way to launch the product in the market and increase the share of beer drinking women. To structure the research, we will use the SOSTAC-Model by Smith (2008).

More books from GRIN Publishing

Cover of the book Cultural Resilience in Louise Erdrich's Love Medicine by Sascha Kurth
Cover of the book The influence of religious beliefs on long-term economic development by Sascha Kurth
Cover of the book Threat-Rigidity Hypothesis by Sascha Kurth
Cover of the book Financial Innovation - with a particular view on the role of banks by Sascha Kurth
Cover of the book Tolerance of Non-Smokers to Smokers by Sascha Kurth
Cover of the book Do Presidential Systems Imperil Democratization by Sascha Kurth
Cover of the book The EU's Northern Dimension - rich in rhetoric, poor in substance? by Sascha Kurth
Cover of the book Mt. Fuji - religion and tourism by Sascha Kurth
Cover of the book Alfred Tennyson - Enoch Arden by Sascha Kurth
Cover of the book Voluntary Implementation of IFRS in German Non-Listed Companies by Sascha Kurth
Cover of the book The Economics of European Integration - The Single Market Programme and its weaknesses by Sascha Kurth
Cover of the book Die mandschurischen Eisenbahnen als Politikum (1896-1945) by Sascha Kurth
Cover of the book A conceptualization of intelligence by Sascha Kurth
Cover of the book Comparison of adverts in typical men and women magazines by Sascha Kurth
Cover of the book Queer Identity and Sexual Desire by Sascha Kurth
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy