Mastering Fashion Marketing

Business & Finance, Industries & Professions, Industries, Marketing & Sales
Cover of the book Mastering Fashion Marketing by Tim Jackson, David Shaw, Palgrave Macmillan
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Author: Tim Jackson, David Shaw ISBN: 9781137213464
Publisher: Palgrave Macmillan Publication: December 22, 2008
Imprint: Palgrave Macmillan Language: English
Author: Tim Jackson, David Shaw
ISBN: 9781137213464
Publisher: Palgrave Macmillan
Publication: December 22, 2008
Imprint: Palgrave Macmillan
Language: English
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations to provide unique insights into the reality of fashion marketing.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations to provide unique insights into the reality of fashion marketing.

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