Introduction to e-Business
Business & Finance, Industries & Professions, Information Management, Management & Leadership, Management
| Author: | Colin Combe | ISBN: | 9781136392894 |
| Publisher: | Taylor and Francis | Publication: | July 26, 2012 |
| Imprint: | Routledge | Language: | English |
| Author: | Colin Combe |
| ISBN: | 9781136392894 |
| Publisher: | Taylor and Francis |
| Publication: | July 26, 2012 |
| Imprint: | Routledge |
| Language: | English |
An Introduction to e-Business provides the contemporary knowledge of the key issues affecting the modern e-business environment and links theory and practice of management strategies relating to e-business. This book brings together the most cogent themes for an introduction to e-business and constitutes a valuable contribution to formalising common themes for teaching the subject in higher education. It brings together theoretical perspectives based on academic research and the application of e-business strategies. These concepts are further explored in the six case studies that follow the set chapters.
This new textbook integrates the main themes to provide a complete picture of the key elements relevant to an introductory text in e-business. To fully appreciate the e-business environment it is necessary to understand the links between the different disciplines that come together to form
An Introduction to e-Business provides the contemporary knowledge of the key issues affecting the modern e-business environment and links theory and practice of management strategies relating to e-business. This book brings together the most cogent themes for an introduction to e-business and constitutes a valuable contribution to formalising common themes for teaching the subject in higher education. It brings together theoretical perspectives based on academic research and the application of e-business strategies. These concepts are further explored in the six case studies that follow the set chapters.
This new textbook integrates the main themes to provide a complete picture of the key elements relevant to an introductory text in e-business. To fully appreciate the e-business environment it is necessary to understand the links between the different disciplines that come together to form
