International Place Branding Yearbook 2011

Managing Reputational Risk

Business & Finance, Industries & Professions, Hospitality, Tourism & Travel, Economics, International Economics
Cover of the book International Place Branding Yearbook 2011 by Frank M. Go, Robert Govers, Palgrave Macmillan UK
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Author: Frank M. Go, Robert Govers ISBN: 9780230343320
Publisher: Palgrave Macmillan UK Publication: September 29, 2011
Imprint: Palgrave Macmillan Language: English
Author: Frank M. Go, Robert Govers
ISBN: 9780230343320
Publisher: Palgrave Macmillan UK
Publication: September 29, 2011
Imprint: Palgrave Macmillan
Language: English
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The second annual volume of the International Place Branding Yearbook; this collection looks at the case for applying brand and marketing strategies and to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The second annual volume of the International Place Branding Yearbook; this collection looks at the case for applying brand and marketing strategies and to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets.

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