Integrated Brand Marketing and Measuring Returns
Business & Finance, Management & Leadership, Management, Marketing & Sales
| Author: | ISBN: | 9780230297340 | |
| Publisher: | Palgrave Macmillan UK | Publication: | July 7, 2010 |
| Imprint: | Palgrave Macmillan | Language: | English |
| Author: | |
| ISBN: | 9780230297340 |
| Publisher: | Palgrave Macmillan UK |
| Publication: | July 7, 2010 |
| Imprint: | Palgrave Macmillan |
| Language: | English |
A successful marketing manager needs to be able to use different media channels to reach specific audiences, and know through campaign research and evaluation, how the component parts of integrated brand marketing are working. This book explores this criteria.
A successful marketing manager needs to be able to use different media channels to reach specific audiences, and know through campaign research and evaluation, how the component parts of integrated brand marketing are working. This book explores this criteria.
