Identifying Hidden Needs
Creating Breakthrough Products
Business & Finance, Management & Leadership, Management, Marketing & Sales
| Author: | K. Goffin, F. Lemke, U. Koners | ISBN: | 9780230294486 |
| Publisher: | Palgrave Macmillan UK | Publication: | October 6, 2010 |
| Imprint: | Palgrave Macmillan | Language: | English |
| Author: | K. Goffin, F. Lemke, U. Koners |
| ISBN: | 9780230294486 |
| Publisher: | Palgrave Macmillan UK |
| Publication: | October 6, 2010 |
| Imprint: | Palgrave Macmillan |
| Language: | English |
Too many new products fail. New products which are hard to differentiate from existing products won't capture the customer's imagination. The failure is due to a poor understanding of customers' needs. Companies need to take a radical approach to identifying customers' real needs, and this book demonstrates innovative ways to achieve this.
Too many new products fail. New products which are hard to differentiate from existing products won't capture the customer's imagination. The failure is due to a poor understanding of customers' needs. Companies need to take a radical approach to identifying customers' real needs, and this book demonstrates innovative ways to achieve this.
