How to Win at CRM
Strategy, Implementation, Management
Business & Finance, Industries & Professions, Information Management, Marketing & Sales, Customer Service, Nonfiction, Computers, Programming, Software Development
| Author: | Seth Kinnett | ISBN: | 9781351646024 |
| Publisher: | CRC Press | Publication: | July 28, 2017 |
| Imprint: | Auerbach Publications | Language: | English |
| Author: | Seth Kinnett |
| ISBN: | 9781351646024 |
| Publisher: | CRC Press |
| Publication: | July 28, 2017 |
| Imprint: | Auerbach Publications |
| Language: | English |
This book provides clarity and guidance on effective strategy, implementation and management of CRM. It explores both the conceptual and cultural context of CRM initiatives along with the particulars of CRM system implementation and management. In order to provide this clarity, it surveyed the existing academic publications surrounding CRM, sales force automation, and related topics within information systems literature. The book supplements this research with insights from CRM experts to provide a robust picture of the CRM landscape and how to improve it no matter what role you play within your organization. This book is for everyone who wants to achieve CRM success.
This book provides clarity and guidance on effective strategy, implementation and management of CRM. It explores both the conceptual and cultural context of CRM initiatives along with the particulars of CRM system implementation and management. In order to provide this clarity, it surveyed the existing academic publications surrounding CRM, sales force automation, and related topics within information systems literature. The book supplements this research with insights from CRM experts to provide a robust picture of the CRM landscape and how to improve it no matter what role you play within your organization. This book is for everyone who wants to achieve CRM success.
