Global Observations of the Influence of Culture on Consumer Buying Behavior
Business & Finance, Marketing & Sales, Customer Service, Consumer Behaviour, Nonfiction, Social & Cultural Studies, Social Science
| Author: | ISBN: | 9781522527299 | |
| Publisher: | IGI Global | Publication: | July 13, 2017 |
| Imprint: | Business Science Reference | Language: | English |
| Author: | |
| ISBN: | 9781522527299 |
| Publisher: | IGI Global |
| Publication: | July 13, 2017 |
| Imprint: | Business Science Reference |
| Language: | English |
Positive consumerism is the backbone to a strong economy. Examining the relationship between culture and marketing can provide companies with the data they need to expand their reach and increase their profits. Global Observations of the Influence of Culture on Consumer Buying Behavior is an in-depth, scholarly resource that discusses how marketing practices can be influenced by cultural preferences. Featuring an array of relevant topics including societal environments, cultural stereotyping, brand loyalty, and marketing semiotics, this publication is ideal for CEOs, business managers, professionals, and researchers that are interested in studying alternative factors that impact the marketing field.
Positive consumerism is the backbone to a strong economy. Examining the relationship between culture and marketing can provide companies with the data they need to expand their reach and increase their profits. Global Observations of the Influence of Culture on Consumer Buying Behavior is an in-depth, scholarly resource that discusses how marketing practices can be influenced by cultural preferences. Featuring an array of relevant topics including societal environments, cultural stereotyping, brand loyalty, and marketing semiotics, this publication is ideal for CEOs, business managers, professionals, and researchers that are interested in studying alternative factors that impact the marketing field.
