Global Innovation Leadership
THE STRATEGIC DEVELOPMENT OF WORLDWIDE INNOVATION COMPETENCE
Business & Finance
| Author: | Marc-Michael H. Bergfeld | ISBN: | 9783848293711 |
| Publisher: | Books on Demand | Publication: | April 6, 2013 |
| Imprint: | Language: | English |
| Author: | Marc-Michael H. Bergfeld |
| ISBN: | 9783848293711 |
| Publisher: | Books on Demand |
| Publication: | April 6, 2013 |
| Imprint: | |
| Language: | English |
This book is about the strategic application of project-specific intra-company innovation networks between corporate headquarters and international subsidiaries. It develops the ‘Global Innovation Leadership’ framework, based on the latest research concerning corporate strategy, R&D management and global operations. The ‘Global Innovation Leadership’ framework is applied to eight case studies in the automotive, semiconductor and electronic industries. The comparison of the cases explains the dynamic distribution of roles, responsibilities and innovation competence within global companies, and draws attention to the upcoming role of the emerging markets for corporate innovation. Overall, the book develops a comprehensive framework for strategic decision making and project-specific innovation management. It shows how leading corporations simultaneously orchestrate multiple innovation networks to deal with the complexities of the global market and technology context and explains how corporate networks need to be managed to lead in the global race for innovation
This book is about the strategic application of project-specific intra-company innovation networks between corporate headquarters and international subsidiaries. It develops the ‘Global Innovation Leadership’ framework, based on the latest research concerning corporate strategy, R&D management and global operations. The ‘Global Innovation Leadership’ framework is applied to eight case studies in the automotive, semiconductor and electronic industries. The comparison of the cases explains the dynamic distribution of roles, responsibilities and innovation competence within global companies, and draws attention to the upcoming role of the emerging markets for corporate innovation. Overall, the book develops a comprehensive framework for strategic decision making and project-specific innovation management. It shows how leading corporations simultaneously orchestrate multiple innovation networks to deal with the complexities of the global market and technology context and explains how corporate networks need to be managed to lead in the global race for innovation
