Encyclopedia of Survey Research Methods
Nonfiction, Reference & Language, Reference, Research, Social & Cultural Studies, Social Science
| Author: | Dr. Paul J. Lavrakas | ISBN: | 9781506317885 |
| Publisher: | SAGE Publications | Publication: | September 12, 2008 |
| Imprint: | SAGE Publications, Inc | Language: | English |
| Author: | Dr. Paul J. Lavrakas |
| ISBN: | 9781506317885 |
| Publisher: | SAGE Publications |
| Publication: | September 12, 2008 |
| Imprint: | SAGE Publications, Inc |
| Language: | English |
In conjunction with top survey researchers around the world and with Nielsen Media Research serving as the corporate sponsor, the Encyclopedia of Survey Research Methods presents state-of-the-art information and methodological examples from the field of survey research. Although there are other "how-to" guides and references texts on survey research, none is as comprehensive as this Encyclopedia, and none presents the material in such a focused and approachable manner. With more than 600 entries, this resource uses a Total Survey Error perspective that considers all aspects of possible survey error from a cost-benefit standpoint.
In conjunction with top survey researchers around the world and with Nielsen Media Research serving as the corporate sponsor, the Encyclopedia of Survey Research Methods presents state-of-the-art information and methodological examples from the field of survey research. Although there are other "how-to" guides and references texts on survey research, none is as comprehensive as this Encyclopedia, and none presents the material in such a focused and approachable manner. With more than 600 entries, this resource uses a Total Survey Error perspective that considers all aspects of possible survey error from a cost-benefit standpoint.
