E-Marketing in Developed and Developing Countries
Emerging Practices
Nonfiction, Computers, Internet, Electronic Commerce, Business & Finance, Marketing & Sales
| Author: | ISBN: | 9781466639577 | |
| Publisher: | IGI Global | Publication: | April 30, 2013 |
| Imprint: | Business Science Reference | Language: | English |
| Author: | |
| ISBN: | 9781466639577 |
| Publisher: | IGI Global |
| Publication: | April 30, 2013 |
| Imprint: | Business Science Reference |
| Language: | English |
While e-marketing has emerged as an aid in allowing businesses to reach a broader audience, evolutions in computer science and technology have made its comprehension a bit more complex. E-Marketing in Developed and Developing Countries: Emerging Practice s aims to create a deeper understanding of the policies and practices that are involved in a successful e-marketing environment. This publication highlights the strategies and applications currently being used in both developed and developing countries; proving to be beneficial for entrepreneurs, policy makers, researchers, and students wishing to expand their comprehensive knowledge in this field.
While e-marketing has emerged as an aid in allowing businesses to reach a broader audience, evolutions in computer science and technology have made its comprehension a bit more complex. E-Marketing in Developed and Developing Countries: Emerging Practice s aims to create a deeper understanding of the policies and practices that are involved in a successful e-marketing environment. This publication highlights the strategies and applications currently being used in both developed and developing countries; proving to be beneficial for entrepreneurs, policy makers, researchers, and students wishing to expand their comprehensive knowledge in this field.
