Dynamics of Competitive Advantage and Consumer Perception in Social Marketing
Business & Finance, Marketing & Sales, Consumer Behaviour, Nonfiction, Social & Cultural Studies, Political Science, Government, Social Policy, Social Science
| Author: | ISBN: | 9781466644335 | |
| Publisher: | IGI Global | Publication: | August 31, 2013 |
| Imprint: | Business Science Reference | Language: | English |
| Author: | |
| ISBN: | 9781466644335 |
| Publisher: | IGI Global |
| Publication: | August 31, 2013 |
| Imprint: | Business Science Reference |
| Language: | English |
Although social marketing is generally associated with communication activities and mass media, there exists a broader scope of social marketing that utilizes a systematic approach to defining concepts, behaviors, and products for promotion and distribution. Dynamics of Competitive Advantage and Consumer Perception in Social Marketing explores important social issues that call for reform such as healthcare, self-perceptions, and corporate responsibilities to the environment. This publication will guide readers in the understanding and appreciation of social marketing and give insight to how it can be used to positively alter social conscience and create social change.
Although social marketing is generally associated with communication activities and mass media, there exists a broader scope of social marketing that utilizes a systematic approach to defining concepts, behaviors, and products for promotion and distribution. Dynamics of Competitive Advantage and Consumer Perception in Social Marketing explores important social issues that call for reform such as healthcare, self-perceptions, and corporate responsibilities to the environment. This publication will guide readers in the understanding and appreciation of social marketing and give insight to how it can be used to positively alter social conscience and create social change.
