| Author: | Marcella Vurro | ISBN: | 9783640526260 |
| Publisher: | GRIN Publishing | Publication: | February 2, 2010 |
| Imprint: | GRIN Publishing | Language: | English |
| Author: | Marcella Vurro |
| ISBN: | 9783640526260 |
| Publisher: | GRIN Publishing |
| Publication: | February 2, 2010 |
| Imprint: | GRIN Publishing |
| Language: | English |
Essay from the year 2009 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: very good, Liverpool John Moores University, course: Integrated Marketing Communication, language: English, abstract: The essay is focussing on a critical evaluation of online advertising. It examines different online advertising instruments, such as banner, websites, keyword advertising etc. and identifies the advantages and disadvantages of online advertising.
Essay from the year 2009 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: very good, Liverpool John Moores University, course: Integrated Marketing Communication, language: English, abstract: The essay is focussing on a critical evaluation of online advertising. It examines different online advertising instruments, such as banner, websites, keyword advertising etc. and identifies the advantages and disadvantages of online advertising.
