Corporate and Organizational Identities
Integrating Strategy, Marketing, Communication and Organizational Perspective
Business & Finance, Human Resources & Personnel Management, Organizational Behavior, Business Reference, Business Communication
| Author: | ISBN: | 9781134460144 | |
| Publisher: | Taylor and Francis | Publication: | July 18, 2002 |
| Imprint: | Routledge | Language: | English |
| Author: | |
| ISBN: | 9781134460144 |
| Publisher: | Taylor and Francis |
| Publication: | July 18, 2002 |
| Imprint: | Routledge |
| Language: | English |
This edited book is devoted to an issue of increasing importance in management theory and practice-organizational identity. The concept of organizational identity has received attention in many disciplines such as strategic management, marketing, communication and public relations and organization theory. In practice a number of consultancy firms h
This edited book is devoted to an issue of increasing importance in management theory and practice-organizational identity. The concept of organizational identity has received attention in many disciplines such as strategic management, marketing, communication and public relations and organization theory. In practice a number of consultancy firms h
