Convert!

Designing Web Sites to Increase Traffic and Conversion

Nonfiction, Computers, Internet, Web Development, Web Site Design
Cover of the book Convert! by Ben Hunt, Wiley
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Ben Hunt ISBN: 9781118036945
Publisher: Wiley Publication: February 8, 2011
Imprint: Wiley Language: English
Author: Ben Hunt
ISBN: 9781118036945
Publisher: Wiley
Publication: February 8, 2011
Imprint: Wiley
Language: English

Solve your traffic troubles and turn browsers into buyers

When web design expert Ben Hunt set out to quantify the difference between an ordinary web site and a great one, he expected to find the key in design simplicity. But when his team more than doubled the conversion rates for a wide range of sites, they identified simple yet powerful solutions involving design, copy, appropriate analysis, classic optimization techniques, and targeted testing. You'll find the fixes easy to implement, and they're all right here.

  • Understand the essentials - your market, your proposition, and your delivery.
  • Create a site that is seen by the right people, provides a compelling experience, and generates the desired action.
  • Learn how to use testing to improve your site's conversion rate.
  • Discover the holistic nature of web site optimization and why multiplicity matters.
  • Examine dozens of simple techniques for building traffic, engaging your audience, and crafting effective calls to action.
  • Combine creativity with analysis for the best possible results.

Ben Hunt is Principal Consultant for Scratchmedia Ltd. He operates webdesignfromscratch.com, which provides tutorials and advice to over 120,000 web developers each month. Ben has been designing, coding, and producing web sites for clients worldwide for more than 15 years, and is considered a leader in the web usability industry.

Forewords by Ken McCarthy, founder of the System Seminar, and Drayton Bird, Drayton Bird Associates.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Solve your traffic troubles and turn browsers into buyers

When web design expert Ben Hunt set out to quantify the difference between an ordinary web site and a great one, he expected to find the key in design simplicity. But when his team more than doubled the conversion rates for a wide range of sites, they identified simple yet powerful solutions involving design, copy, appropriate analysis, classic optimization techniques, and targeted testing. You'll find the fixes easy to implement, and they're all right here.

Ben Hunt is Principal Consultant for Scratchmedia Ltd. He operates webdesignfromscratch.com, which provides tutorials and advice to over 120,000 web developers each month. Ben has been designing, coding, and producing web sites for clients worldwide for more than 15 years, and is considered a leader in the web usability industry.

Forewords by Ken McCarthy, founder of the System Seminar, and Drayton Bird, Drayton Bird Associates.

More books from Wiley

Cover of the book Italian For Dummies, Enhanced Edition by Ben Hunt
Cover of the book CSS3 Foundations by Ben Hunt
Cover of the book The Chinese Yuan by Ben Hunt
Cover of the book Celiac Disease For Dummies by Ben Hunt
Cover of the book Scientific Writing by Ben Hunt
Cover of the book The Personality Disorders Treatment Planner: Includes DSM-5 Updates by Ben Hunt
Cover of the book The Practice of Catheter Cryoablation for Cardiac Arrhythmias, Enhanced Edition by Ben Hunt
Cover of the book How to Prepare a Standout College Application by Ben Hunt
Cover of the book Vom Leistungstief zum Leistungshoch by Ben Hunt
Cover of the book The Handbook of English for Specific Purposes by Ben Hunt
Cover of the book Enterprise Interoperability by Ben Hunt
Cover of the book The Classroom Teacher's Technology Survival Guide by Ben Hunt
Cover of the book Interventional Cardiology by Ben Hunt
Cover of the book Football's Secret Trade by Ben Hunt
Cover of the book IP, Ethernet and MPLS Networks by Ben Hunt
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy