Contemporary Public Opinion
Issues and the News
Nonfiction, Reference & Language, Language Arts, Communication
| Author: | Maxwell McCombs | ISBN: | 9781351226721 |
| Publisher: | Taylor and Francis | Publication: | October 3, 2017 |
| Imprint: | Routledge | Language: | English |
| Author: | Maxwell McCombs |
| ISBN: | 9781351226721 |
| Publisher: | Taylor and Francis |
| Publication: | October 3, 2017 |
| Imprint: | Routledge |
| Language: | English |
This book discusses the public opinion process with a focus on the role that the news media play in shaping public opinion. Although heavily influenced by the agenda-setting perspective -- the view that the news media define the important issues of the day and determine how these issues are presented -- the authors neither support nor refute this claim. They present instead a variety of contemporary scholarship integrated into a coherent picture of public opinion for a general audience.
This book discusses the public opinion process with a focus on the role that the news media play in shaping public opinion. Although heavily influenced by the agenda-setting perspective -- the view that the news media define the important issues of the day and determine how these issues are presented -- the authors neither support nor refute this claim. They present instead a variety of contemporary scholarship integrated into a coherent picture of public opinion for a general audience.
