Consumer Behavior in Action

Real-life Applications for Marketing Managers

Business & Finance, Marketing & Sales, Consumer Behaviour
Cover of the book Consumer Behavior in Action by Geoffrey Paul Lantos, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Geoffrey Paul Lantos ISBN: 9781317473831
Publisher: Taylor and Francis Publication: January 28, 2015
Imprint: Routledge Language: English
Author: Geoffrey Paul Lantos
ISBN: 9781317473831
Publisher: Taylor and Francis
Publication: January 28, 2015
Imprint: Routledge
Language: English

Consumer Behavior in Action is a down-to-earth, highly engaging, and thorough introduction to consumer behavior. It goes further than other consumer behavior textbooks to generate student interest and activity through extensive use of in-class and written applications exercises. Each chapter presents several exercises, in self-contained units, each with its own applications. Learning objectives, background, and context are provided in an easy-to-digest format with liberal use of lists and bullet points. Also included in each chapter are a key concepts list, review questions, and a solid summary to help initiate further student research.

The author’s practical focus and clear, conversational writing style, combined with an active-learning approach, make this textbook the student-friendly choice for courses on consumer behavior.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Consumer Behavior in Action is a down-to-earth, highly engaging, and thorough introduction to consumer behavior. It goes further than other consumer behavior textbooks to generate student interest and activity through extensive use of in-class and written applications exercises. Each chapter presents several exercises, in self-contained units, each with its own applications. Learning objectives, background, and context are provided in an easy-to-digest format with liberal use of lists and bullet points. Also included in each chapter are a key concepts list, review questions, and a solid summary to help initiate further student research.

The author’s practical focus and clear, conversational writing style, combined with an active-learning approach, make this textbook the student-friendly choice for courses on consumer behavior.

More books from Taylor and Francis

Cover of the book The Agency of Things in Medieval and Early Modern Art by Geoffrey Paul Lantos
Cover of the book Focus Groups by Geoffrey Paul Lantos
Cover of the book Music and Singing in the Early Years by Geoffrey Paul Lantos
Cover of the book Contemporary Cinematographers on Their Art by Geoffrey Paul Lantos
Cover of the book Social Entrepreneurship in the Greater China Region by Geoffrey Paul Lantos
Cover of the book Embodiment in Qualitative Research by Geoffrey Paul Lantos
Cover of the book Professions and Metaphors by Geoffrey Paul Lantos
Cover of the book Philosophy of Mind by Geoffrey Paul Lantos
Cover of the book The Future of International Relations by Geoffrey Paul Lantos
Cover of the book Political Leadership, Nascent Statehood and Democracy by Geoffrey Paul Lantos
Cover of the book Food Security, Agricultural Policies and Economic Growth by Geoffrey Paul Lantos
Cover of the book Writing Across Distances and Disciplines by Geoffrey Paul Lantos
Cover of the book Getting Into the Act by Geoffrey Paul Lantos
Cover of the book Group Counseling by Geoffrey Paul Lantos
Cover of the book Urban Markets by Geoffrey Paul Lantos
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy