Computer-Mediated Marketing Strategies
Social Media and Online Brand Communities
Nonfiction, Computers, Internet, Electronic Commerce, Business & Finance, Marketing & Sales
| Author: | ISBN: | 9781466665972 | |
| Publisher: | IGI Global | Publication: | October 31, 2014 |
| Imprint: | Business Science Reference | Language: | English |
| Author: | |
| ISBN: | 9781466665972 |
| Publisher: | IGI Global |
| Publication: | October 31, 2014 |
| Imprint: | Business Science Reference |
| Language: | English |
For years, technology has been the impetus for progress in various processes, systems, and businesses; it shows no sign of ceasing further development. The application of technology-driven processes in promotionally-oriented environments has become more and more common in today’s business world. Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities brings together marketing approaches and the application of current technology, such as social networking arenas, to show how this interaction creates a successful competitive advantage. Focusing on qualitative research, various technological tools, and diverse Internet environments, this book is a necessary reference source for academics, management practitioners, students, and professionals interested in the application of technology in promotionally-oriented processes.
For years, technology has been the impetus for progress in various processes, systems, and businesses; it shows no sign of ceasing further development. The application of technology-driven processes in promotionally-oriented environments has become more and more common in today’s business world. Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities brings together marketing approaches and the application of current technology, such as social networking arenas, to show how this interaction creates a successful competitive advantage. Focusing on qualitative research, various technological tools, and diverse Internet environments, this book is a necessary reference source for academics, management practitioners, students, and professionals interested in the application of technology in promotionally-oriented processes.
