Communications Writing and Design
The Integrated Manual for Marketing, Advertising, and Public Relations
Nonfiction, Art & Architecture, General Art, Graphic Art & Design, Commercial Advertising
| Author: | John DiMarco | ISBN: | 9781119118923 |
| Publisher: | Wiley | Publication: | March 21, 2017 |
| Imprint: | Wiley-Blackwell | Language: | English |
| Author: | John DiMarco |
| ISBN: | 9781119118923 |
| Publisher: | Wiley |
| Publication: | March 21, 2017 |
| Imprint: | Wiley-Blackwell |
| Language: | English |
Communications Writing and Design is an integrated, project-based introduction to effective writing and design across the persuasive domains of communication.
- Build a strong foundation of core writing and design skills using professionally-designed examples that illustrate and reinforce key principles
- Readers learn and analyze techniques by creating 15 projects in marketing, advertising, PR, and social media with the help of strategy suggestions, practical tips, and professional production techniques
- Written by an experienced professional and teacher, with a focus on the cross-disciplinary nature of contemporary communication work
- Learning is reinforced through a variety of pedagogical features: learning objectives, helpful mnemonics, real-life projects and applications, chapter references for further study, and end-of-chapter summaries and exercises
A companion website with multimedia slides, exam questions, learning videos, and design guides provides additional learning tools for students and instructors
Communications Writing and Design is an integrated, project-based introduction to effective writing and design across the persuasive domains of communication.
- Build a strong foundation of core writing and design skills using professionally-designed examples that illustrate and reinforce key principles
- Readers learn and analyze techniques by creating 15 projects in marketing, advertising, PR, and social media with the help of strategy suggestions, practical tips, and professional production techniques
- Written by an experienced professional and teacher, with a focus on the cross-disciplinary nature of contemporary communication work
- Learning is reinforced through a variety of pedagogical features: learning objectives, helpful mnemonics, real-life projects and applications, chapter references for further study, and end-of-chapter summaries and exercises
A companion website with multimedia slides, exam questions, learning videos, and design guides provides additional learning tools for students and instructors
