Building Better Brands
A Comprehensive Guide to Brand Strategy and Identity Development
Nonfiction, Art & Architecture, General Art, Graphic Art & Design, Commercial Illustration, Business & Finance, Marketing & Sales, Advertising & Promotion
| Author: | Scott Lerman | ISBN: | 9781440331510 |
| Publisher: | Adams Media | Publication: | May 29, 2018 |
| Imprint: | HOW Books | Language: | English |
| Author: | Scott Lerman |
| ISBN: | 9781440331510 |
| Publisher: | Adams Media |
| Publication: | May 29, 2018 |
| Imprint: | HOW Books |
| Language: | English |
Building Better Brands is the essential guide to creating and evolving brands. Leveraging three decades of brand consulting for legendary companies like Caterpillar, Harley-Davidson, 3M, Owens-Illinois, National Australia Bank, and American Express, as well as middle-market and new-media startups, Scott Lerman shares the processes and frameworks needed to build great brands.
This book is for you if you're a CEO seeking to enhance your knowledge of the branding process, a marketing/communications specialist who wants to take a leadership role in advancing an organizations brand, a brand consultant who is striving to sharpen and extend your skills, or a student who wants to jump-start a career in branding.
Whatever its starting point--market leader or struggling competitor--any organization that follows this step-by-step guide will end up with a better brand.
Building Better Brands is the essential guide to creating and evolving brands. Leveraging three decades of brand consulting for legendary companies like Caterpillar, Harley-Davidson, 3M, Owens-Illinois, National Australia Bank, and American Express, as well as middle-market and new-media startups, Scott Lerman shares the processes and frameworks needed to build great brands.
This book is for you if you're a CEO seeking to enhance your knowledge of the branding process, a marketing/communications specialist who wants to take a leadership role in advancing an organizations brand, a brand consultant who is striving to sharpen and extend your skills, or a student who wants to jump-start a career in branding.
Whatever its starting point--market leader or struggling competitor--any organization that follows this step-by-step guide will end up with a better brand.
