Brilliant Marketing Plans
What to know and do to make a successful plan
Business & Finance, Marketing & Sales, Nonfiction, Health & Well Being, Self Help
| Author: | Ian Linton | ISBN: | 9780273756316 |
| Publisher: | Pearson Education Limited | Publication: | July 9, 2012 |
| Imprint: | Pearson International | Language: | English |
| Author: | Ian Linton |
| ISBN: | 9780273756316 |
| Publisher: | Pearson Education Limited |
| Publication: | July 9, 2012 |
| Imprint: | Pearson International |
| Language: | English |
Provides a practical and project-based approach so you can put marketing plans into action quickly and effectively.
Following a brief overview of the planning process, each chapter provides a self-contained guide to planning a specific marketing task, the range of plans included cover the most common challenges facing marketing teams in both consumer and business-to-business sectors.
Includes templates and worked up marketing plans and is rigorous and thorough equipping you with plans that really work.
Provides a practical and project-based approach so you can put marketing plans into action quickly and effectively.
Following a brief overview of the planning process, each chapter provides a self-contained guide to planning a specific marketing task, the range of plans included cover the most common challenges facing marketing teams in both consumer and business-to-business sectors.
Includes templates and worked up marketing plans and is rigorous and thorough equipping you with plans that really work.
