Breaking Through

Communications Lessons From the Locker Room, the Board Room & the Oval Office

Business & Finance, Marketing & Sales, Public Relations
Cover of the book Breaking Through by Kevin Sullivan, BookBaby
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Author: Kevin Sullivan ISBN: 9781483554327
Publisher: BookBaby Publication: June 8, 2015
Imprint: Language: English
Author: Kevin Sullivan
ISBN: 9781483554327
Publisher: BookBaby
Publication: June 8, 2015
Imprint:
Language: English
When it comes to communicating your message, advances in technology and the rise of social media have created a razor thin margin for error. Whether sitting down with “60 Minutes” – or just your weekly staff meeting – Breaking Through provides a road map for effectively telling your story and driving your message. It’s an entertaining read with each communications principle brought to life through compelling case studies and real life examples. From Charlie Sheen and Anthony Weiner to Michael Vick and Caroline Kennedy, there is much we can learn from the public missteps and recoveries of our celebrity CEOs, entertainers, politicians and sports stars. And don’t think it couldn’t happen to you.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
When it comes to communicating your message, advances in technology and the rise of social media have created a razor thin margin for error. Whether sitting down with “60 Minutes” – or just your weekly staff meeting – Breaking Through provides a road map for effectively telling your story and driving your message. It’s an entertaining read with each communications principle brought to life through compelling case studies and real life examples. From Charlie Sheen and Anthony Weiner to Michael Vick and Caroline Kennedy, there is much we can learn from the public missteps and recoveries of our celebrity CEOs, entertainers, politicians and sports stars. And don’t think it couldn’t happen to you.

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