Belonging Experiences

Designing Engaged Brands

Business & Finance, Career Planning & Job Hunting, Entrepreneurship, Entrepreneurship & Small Business, Marketing & Sales
Cover of the book Belonging Experiences by Jean-Pierre Lacroix, iUniverse
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Jean-Pierre Lacroix ISBN: 9781450230490
Publisher: iUniverse Publication: June 15, 2010
Imprint: iUniverse Language: English
Author: Jean-Pierre Lacroix
ISBN: 9781450230490
Publisher: iUniverse
Publication: June 15, 2010
Imprint: iUniverse
Language: English

How does a business create strong brand loyalty when there is so much competition for customers attention and needs? In Belonging Experiences, author Jean-Piere Lacroix explores the trends that impact how consumers connect with products and services while outlining a new model for brand engagement based on more than thirty years of leveraging the power of design thinking. The strategies outlined in Belonging Experiences provide businesses with easy-to-understand tools that lay the groundwork for a successful brand-engagement initiative. With timely examples and case studies to illustrate key points, Lacroix introduces the Beginning Experience concept that can unleash the full potential of advocates for brands, allowing for greater visibility and loyalty through third party endorsements and referrals. By understanding how consumer needs are evolving, creating an experience to meet these needs, leveraging technology, establishing an employee value proposition, and engaging employees to live the brand promise, businesses can create a successful experience for their brand that will truly resonate and connect with consumers and positively impact the organizations bottom line.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

How does a business create strong brand loyalty when there is so much competition for customers attention and needs? In Belonging Experiences, author Jean-Piere Lacroix explores the trends that impact how consumers connect with products and services while outlining a new model for brand engagement based on more than thirty years of leveraging the power of design thinking. The strategies outlined in Belonging Experiences provide businesses with easy-to-understand tools that lay the groundwork for a successful brand-engagement initiative. With timely examples and case studies to illustrate key points, Lacroix introduces the Beginning Experience concept that can unleash the full potential of advocates for brands, allowing for greater visibility and loyalty through third party endorsements and referrals. By understanding how consumer needs are evolving, creating an experience to meet these needs, leveraging technology, establishing an employee value proposition, and engaging employees to live the brand promise, businesses can create a successful experience for their brand that will truly resonate and connect with consumers and positively impact the organizations bottom line.

More books from iUniverse

Cover of the book Our Time by Jean-Pierre Lacroix
Cover of the book Hoosier Writers 2011 by Jean-Pierre Lacroix
Cover of the book Sinking of the Zam Zam by Jean-Pierre Lacroix
Cover of the book The Longest Month and Other Poems by Jean-Pierre Lacroix
Cover of the book Never Say, “Can’T”: Memoir of a Successful Woman by Jean-Pierre Lacroix
Cover of the book Beth’S Book by Jean-Pierre Lacroix
Cover of the book Survival by Jean-Pierre Lacroix
Cover of the book Daylight in the Night by Jean-Pierre Lacroix
Cover of the book Military Medicine and Cold War by Jean-Pierre Lacroix
Cover of the book Newhuman Mars : by Jean-Pierre Lacroix
Cover of the book Captain Noon! Captain Noon! a Year in the Life Captain Icarus Noon of the Triple Z Squadron by Jean-Pierre Lacroix
Cover of the book The Lost Queen of England by Jean-Pierre Lacroix
Cover of the book The Mark of the Beast by Jean-Pierre Lacroix
Cover of the book Gossamer Seasons by Jean-Pierre Lacroix
Cover of the book The Danger Seekers by Jean-Pierre Lacroix
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy