Analyzing the Cultural Diversity of Consumers in the Global Marketplace
Business & Finance, Marketing & Sales, Customer Service, Consumer Behaviour
| Author: | ISBN: | 9781466682641 | |
| Publisher: | IGI Global | Publication: | April 30, 2015 |
| Imprint: | Business Science Reference | Language: | English |
| Author: | |
| ISBN: | 9781466682641 |
| Publisher: | IGI Global |
| Publication: | April 30, 2015 |
| Imprint: | Business Science Reference |
| Language: | English |
The key to any marketing strategy is finding a way to reach and appeal to the consumer. In the case of a diverse consumer pool, marketers must strive to direct their promotional efforts to appeal to a global customer base. Analyzing the Cultural Diversity of Consumers in the Global Marketplace explores the strategies associated with promoting products and services to a culturally-diverse target market. Providing innovative solutions for global brands, this publication is ideally designed for use by marketing professionals, executives, students, as well as researchers.
The key to any marketing strategy is finding a way to reach and appeal to the consumer. In the case of a diverse consumer pool, marketers must strive to direct their promotional efforts to appeal to a global customer base. Analyzing the Cultural Diversity of Consumers in the Global Marketplace explores the strategies associated with promoting products and services to a culturally-diverse target market. Providing innovative solutions for global brands, this publication is ideally designed for use by marketing professionals, executives, students, as well as researchers.
