Ad Critique
How to Deconstruct Ads in Order to Build Better Advertising
Nonfiction, Reference & Language, Language Arts, Communication, Business & Finance, Marketing & Sales, Advertising & Promotion
| Author: | Nancy R. Tag | ISBN: | 9781506319513 |
| Publisher: | SAGE Publications | Publication: | December 14, 2011 |
| Imprint: | SAGE Publications, Inc | Language: | English |
| Author: | Nancy R. Tag |
| ISBN: | 9781506319513 |
| Publisher: | SAGE Publications |
| Publication: | December 14, 2011 |
| Imprint: | SAGE Publications, Inc |
| Language: | English |
Ad Critique teaches advertising, marketing, and management students--both the "suits" and the "creatives"--how to effectively judge and critique creativity in advertising*. This textbook* is an instruction manual; a facilitator of dialogue; a companion piece to classroom content. Its lessons result in actual skills that enable students to look at the creative product and embolden them to say something constructive and worthwhile.
Ad Critique teaches advertising, marketing, and management students--both the "suits" and the "creatives"--how to effectively judge and critique creativity in advertising*. This textbook* is an instruction manual; a facilitator of dialogue; a companion piece to classroom content. Its lessons result in actual skills that enable students to look at the creative product and embolden them to say something constructive and worthwhile.
