10 Ways to Write More Effective Ads
Business & Finance, Marketing & Sales, Advertising & Promotion, Nonfiction, Computers, Internet, Electronic Commerce, Sales & Selling
| Author: | Thrivelearning Institute Library | ISBN: | 9781304797698 |
| Publisher: | Midwest Journal Press | Publication: | January 11, 2014 |
| Imprint: | Language: | English |
| Author: | Thrivelearning Institute Library |
| ISBN: | 9781304797698 |
| Publisher: | Midwest Journal Press |
| Publication: | January 11, 2014 |
| Imprint: | |
| Language: | English |
What is advertising?
Is it something to be regarded as a work of beauty or art? Is it clever slogans or amusing prose? Is it workmanship to be judged for an award or recognition?
It’s none of the above.
Advertising is salesmanship multiplied.
Nothing more.
And advertising copy, or copywriting, is salesmanship in print.
The purpose of a copywriter’s job is to sell. Period.
So the goal then becomes: how can we make our advertising as effective as possible. This starting point is the essence of this book.
The ten tips expressed here have been generally time-tested and known to be effective.
Knowing these can improve your leads by 100%!
Buy This Book Today and Find Out How! Guaranteed Instant Download!
What is advertising?
Is it something to be regarded as a work of beauty or art? Is it clever slogans or amusing prose? Is it workmanship to be judged for an award or recognition?
It’s none of the above.
Advertising is salesmanship multiplied.
Nothing more.
And advertising copy, or copywriting, is salesmanship in print.
The purpose of a copywriter’s job is to sell. Period.
So the goal then becomes: how can we make our advertising as effective as possible. This starting point is the essence of this book.
The ten tips expressed here have been generally time-tested and known to be effective.
Knowing these can improve your leads by 100%!
Buy This Book Today and Find Out How! Guaranteed Instant Download!
